Editorial research and practical guides on SEO, AI search visibility, topical architecture, and digital growth.https://exendia.com/https://exendia.com/blog/organization-entity-source-of-truth/https://exendia.com/blog/organization-entity-source-of-truth/How to keep one approved record of your organization's name, website, contact details and profiles, and keep your site, structured data and listings in sync.Sun, 15 Nov 2026 00:00:00 GMTSEO Foundationshttps://exendia.com/blog/prepare-for-a-google-ads-campaign/https://exendia.com/blog/prepare-for-a-google-ads-campaign/What to set up before a Google Ads campaign starts: a clear goal, a matching landing page, account access, conversion tracking, keywords and policy checks.Sun, 15 Nov 2026 00:00:00 GMTPaid Mediahttps://exendia.com/blog/how-to-plan-a-business-website/https://exendia.com/blog/how-to-plan-a-business-website/Plan a business website before design starts: choose its main job, list one purpose per page, write your business facts once and map every next step.Mon, 09 Nov 2026 00:00:00 GMTBusiness Website Lifecyclehttps://exendia.com/blog/service-pages-vs-location-pages/https://exendia.com/blog/service-pages-vs-location-pages/When to build service pages, location pages, service-area pages or combined pages, what each must contain and how to avoid thin, near-duplicate pages.Mon, 09 Nov 2026 00:00:00 GMTBusiness Website Lifecyclehttps://exendia.com/blog/website-care-and-maintenance-after-launch/https://exendia.com/blog/website-care-and-maintenance-after-launch/What to check on a live business website and how often: updates, backups, security, content accuracy, search evidence, accessibility and who is responsible for each.Mon, 09 Nov 2026 00:00:00 GMTBusiness Website Lifecyclehttps://exendia.com/blog/website-project-brief-template/https://exendia.com/blog/website-project-brief-template/A copy-ready website project brief template covering goals, pages, content, accounts and access, existing URLs, budget and the questions every builder should answer.Mon, 09 Nov 2026 00:00:00 GMTBusiness Website Lifecyclehttps://exendia.com/blog/how-to-read-indexing-evidence/https://exendia.com/blog/how-to-read-indexing-evidence/Separate discovery, crawling, technical eligibility and Google indexing when reviewing Search Console and local site evidence.Sat, 31 Oct 2026 00:00:00 GMTSEO Foundationshttps://exendia.com/blog/local-citation-audit-checklist/https://exendia.com/blog/local-citation-audit-checklist/Build a dated inventory of public business listings, compare key details and document corrections without creating duplicate profiles.Sat, 31 Oct 2026 00:00:00 GMTLocal SEOhttps://exendia.com/blog/verify-ai-search-citations/https://exendia.com/blog/verify-ai-search-citations/Check whether a linked source supports an AI answer’s claim, and preserve the exact prompt, citation and observation date.Sat, 31 Oct 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/verify-published-backlinks/https://exendia.com/blog/verify-published-backlinks/Check a reported backlink’s source URL, destination, context and attributes, then record what was actually observed.Sat, 31 Oct 2026 00:00:00 GMTLink Buildinghttps://exendia.com/blog/website-launch-seo-checklist/https://exendia.com/blog/website-launch-seo-checklist/A practical handoff checklist for routes, redirects, metadata, internal links and measurement during a website launch.Sat, 31 Oct 2026 00:00:00 GMTBusiness Website Lifecyclehttps://exendia.com/blog/assessing-ai-search-visibility/https://exendia.com/blog/assessing-ai-search-visibility/Build a repeatable AI search visibility baseline: choose buyer questions, record mentions and citations, inspect sources and report limitations.Tue, 20 Oct 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/choosing-a-link-building-strategy/https://exendia.com/blog/choosing-a-link-building-strategy/Compare digital PR, expert contributions and outreach by audience fit, editorial control and risk. A practical link building decision guide.Tue, 20 Oct 2026 00:00:00 GMTLink Buildinghttps://exendia.com/blog/internal-link-architecture-guide/https://exendia.com/blog/internal-link-architecture-guide/Plan useful internal links, find orphaned pages and connect service pages with supporting guides using a clear, reader-first workflow.Tue, 20 Oct 2026 00:00:00 GMTSemantic SEO & Topical Architecturehttps://exendia.com/blog/local-seo-business-profile-readiness/https://exendia.com/blog/local-seo-business-profile-readiness/Prepare accurate business details, real locations, profile access, photos and local landing pages before starting local SEO work.Tue, 20 Oct 2026 00:00:00 GMTLocal SEOhttps://exendia.com/blog/prepare-for-a-link-building-campaign/https://exendia.com/blog/prepare-for-a-link-building-campaign/Prepare target pages, publisher criteria, approvals and delivery reporting before briefing a link building provider. Includes a usable campaign checklist.Tue, 20 Oct 2026 00:00:00 GMTLink Buildinghttps://exendia.com/blog/eeat-ai-search-entity-signals/https://exendia.com/blog/eeat-ai-search-entity-signals/What Google documents about E-E-A-T, and practical ways to make authorship, organization details and evidence clear without claiming an AI citation formula.Thu, 03 Sep 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/how-to-get-cited-in-chatgpt/https://exendia.com/blog/how-to-get-cited-in-chatgpt/A practical, evidence-led guide to making useful pages discoverable, trustworthy and easier to cite in AI search—without promises of rankings or citations.Thu, 03 Sep 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/leo-framework-llm-engine-optimization/https://exendia.com/blog/leo-framework-llm-engine-optimization/Exendia’s proposed planning model for reviewing site access, content quality and observed AI-search responses, with clear limits on what can be verified.Thu, 03 Sep 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/best-perplexity-ai-alternatives/https://exendia.com/blog/best-perplexity-ai-alternatives/Compare AI search and research tools by source transparency, research workflow and verification needs. Features and access can change, so verify current vendor documentation before choosing.Mon, 06 Jul 2026 00:00:00 GMTAI Research & Toolshttps://exendia.com/blog/from-seo-to-agent-readiness/https://exendia.com/blog/from-seo-to-agent-readiness/How to keep search fundamentals in place while making website content easier for people and supported AI systems to discover, understand and verify.Mon, 06 Jul 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/geo-vs-seo-generative-engine-optimization/https://exendia.com/blog/geo-vs-seo-generative-engine-optimization/A practical comparison of generative engine optimization and traditional SEO, including the shared technical foundations and limits of current AI-search guidance.Mon, 06 Jul 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/how-to-build-a-topical-map/https://exendia.com/blog/how-to-build-a-topical-map/Build a practical topical map by recording reader needs, reviewing existing URLs, assigning page ownership and linking useful next steps.Mon, 06 Jul 2026 00:00:00 GMTSemantic SEO & Topical Architecturehttps://exendia.com/blog/llms-txt-complete-guide/https://exendia.com/blog/llms-txt-complete-guide/A practical guide to the llms.txt proposal, its format, implementation considerations and the limits of what is known about crawler adoption.Mon, 06 Jul 2026 00:00:00 GMTSEO Foundationshttps://exendia.com/blog/reddit-ai-pipeline-llm-citations/https://exendia.com/blog/reddit-ai-pipeline-llm-citations/A careful guide to observing Reddit URLs in AI-search citations, separating visible retrieval from speculation about model training and ranking.Mon, 06 Jul 2026 00:00:00 GMTGEO / AI Visibilityhttps://exendia.com/blog/reddit-to-ai-content-pipeline/https://exendia.com/blog/reddit-to-ai-content-pipeline/A practical process for learning from public Reddit discussions and creating original, attributed content without scraping private communities or promising AI citations.Mon, 06 Jul 2026 00:00:00 GMThttps://exendia.com/blog/schema-markup-ai-visibility/https://exendia.com/blog/schema-markup-ai-visibility/Understand JSON-LD, schema.org vocabulary, Google’s structured-data requirements and the limits of markup for AI-search visibility.Mon, 06 Jul 2026 00:00:00 GMTSEO Foundationshttps://exendia.com/blog/topical-authority-content-clusters/https://exendia.com/blog/topical-authority-content-clusters/A practical introduction to grouping related pages by topic and purpose, with a clear distinction between useful planning models and unverified ranking claims.Mon, 06 Jul 2026 00:00:00 GMTSemantic SEO & Topical Architecturehttps://exendia.com/blog/what-is-topical-authority-entity-guide/https://exendia.com/blog/what-is-topical-authority-entity-guide/A plain-language explanation of topical authority as an SEO planning concept, how it differs from E-E-A-T and link metrics, and what teams can measure directly.Mon, 06 Jul 2026 00:00:00 GMTSemantic SEO & Topical Architecturehttps://exendia.com/blog/press-release-sites-comparison-2025/https://exendia.com/blog/press-release-sites-comparison-2025/Compare press release distribution services by published pricing, audience, editorial review, link policies and use case. Includes dated source checks and clear unknowns.Sun, 29 Jun 2025 00:00:00 GMT