GEO / AI Visibility
Exendia Journal
Ideas shaping the search frontier.
Practical research on search, AI visibility and the systems that help useful ideas get found.
29 published articles Topic-led library Sources included where available
Featured storiesSelected from the journal
GEO / AI Visibility
How to Get Your Brand Cited in ChatGPT, Gemini and Perplexity
A practical, evidence-led guide to making useful pages discoverable, trustworthy and easier to cite in AI search—without promises of rankings or citations. Read research
GEO / AI Visibility
E-E-A-T for AI Search: Google's Guidance and Its Limits
What Google documents about E-E-A-T, and practical ways to make authorship, organization details and evidence clear without claiming an AI citation formula. Read research 29 articles 5 topic paths Latest publication Nov 2026 GEOSemantic SEOTechnical SEOAI research
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GEO & citations
2 articles01GEO / AI Visibility
How to Get Your Brand Cited in ChatGPT, Gemini and Perplexity
A practical, evidence-led guide to making useful pages discoverable, trustworthy and easier to cite in AI search—without promises of rankings or citations.
02GEO / AI Visibility
GEO vs SEO: What Changes—and What Still Applies
A practical comparison of generative engine optimization and traditional SEO, including the shared technical foundations and limits of current AI-search guidance.
LEO & AI systems
4 articles01GEO / AI Visibility
E-E-A-T for AI Search: Google's Guidance and Its Limits
What Google documents about E-E-A-T, and practical ways to make authorship, organization details and evidence clear without claiming an AI citation formula.
02GEO / AI Visibility
The LEO Framework: A Practical Guide to LLM Engine Optimization
Exendia’s proposed planning model for reviewing site access, content quality and observed AI-search responses, with clear limits on what can be verified.
03GEO / AI Visibility
From SEO to AI Agent Readiness: A Practical Site Checklist
How to keep search fundamentals in place while making website content easier for people and supported AI systems to discover, understand and verify.
04SEO Foundations
llms.txt: What the Proposal Does—and What It Cannot Promise
A practical guide to the llms.txt proposal, its format, implementation considerations and the limits of what is known about crawler adoption.
Semantic SEO
3 articles
01Semantic SEO & Topical Architecture
How to Build a Topical Map: A Practical Planning Guide
Build a practical topical map by recording reader needs, reviewing existing URLs, assigning page ownership and linking useful next steps.
02Semantic SEO & Topical Architecture
How to Build Semantic Content Clusters: A Practical Guide
A practical introduction to grouping related pages by topic and purpose, with a clear distinction between useful planning models and unverified ranking claims.
03Semantic SEO & Topical Architecture
What Is Topical Authority? Concepts, Evidence and Limits
A plain-language explanation of topical authority as an SEO planning concept, how it differs from E-E-A-T and link metrics, and what teams can measure directly.
Technical foundations
2 articles
01SEO Foundations
Organization Source of Truth: Keep Your Business Details Consistent Online
How to keep one approved record of your organization's name, website, contact details and profiles, and keep your site, structured data and listings in sync.
02SEO Foundations
Schema Markup for Search: A Practical Technical Guide
Understand JSON-LD, schema.org vocabulary, Google’s structured-data requirements and the limits of markup for AI-search visibility.
Websites & Launches
5 articles
01Business Website Lifecycle
How to Plan a Business Website Customers, Search Engines and AI Assistants Can Understand
Plan a business website before design starts: choose its main job, list one purpose per page, write your business facts once and map every next step.
02Business Website Lifecycle
Service Pages vs. Location Pages: What Each One Should Do
When to build service pages, location pages, service-area pages or combined pages, what each must contain and how to avoid thin, near-duplicate pages.
03Business Website Lifecycle
Website Care After Launch: What a Maintenance Plan Should Cover
What to check on a live business website and how often: updates, backups, security, content accuracy, search evidence, accessibility and who is responsible for each.
04Business Website Lifecycle
Website Project Brief: What to Gather Before You Request Proposals
A copy-ready website project brief template covering goals, pages, content, accounts and access, existing URLs, budget and the questions every builder should answer.
05Business Website Lifecycle
Website Launch SEO Checklist: Checks Before a Redesign Goes Live
A practical handoff checklist for routes, redirects, metadata, internal links and measurement during a website launch.
Paid media
1 article
01Paid Media
How to Prepare for a Google Ads Campaign: Accounts, Tracking and Landing Pages
What to set up before a Google Ads campaign starts: a clear goal, a matching landing page, account access, conversion tracking, keywords and policy checks.
AI research & community
12 articles
01SEO Foundations
How to Read Website Indexing Evidence Without Guessing
Separate discovery, crawling, technical eligibility and Google indexing when reviewing Search Console and local site evidence.
02Local SEO
How to Audit Local Citation Consistency Across Directories
Build a dated inventory of public business listings, compare key details and document corrections without creating duplicate profiles.
03GEO / AI Visibility
How to Verify a Citation in an AI Search Answer
Check whether a linked source supports an AI answer’s claim, and preserve the exact prompt, citation and observation date.
04Link Building
How to Verify a Published Backlink
Check a reported backlink’s source URL, destination, context and attributes, then record what was actually observed.
05GEO / AI Visibility
How to Assess Your Brand’s AI Search Visibility
Build a repeatable AI search visibility baseline: choose buyer questions, record mentions and citations, inspect sources and report limitations.
06Link Building
How to Choose a Link Building Strategy for Your Business
Compare digital PR, expert contributions and outreach by audience fit, editorial control and risk. A practical link building decision guide.
07Semantic SEO & Topical Architecture
How to Plan an Internal Link Architecture for SEO
Plan useful internal links, find orphaned pages and connect service pages with supporting guides using a clear, reader-first workflow.
08Local SEO
Local SEO Business Profile Readiness Checklist
Prepare accurate business details, real locations, profile access, photos and local landing pages before starting local SEO work.
09Link Building
What to Prepare Before a Link Building Campaign
Prepare target pages, publisher criteria, approvals and delivery reporting before briefing a link building provider. Includes a usable campaign checklist.
10AI Research & Tools
Perplexity Alternatives: Research Tools Compared by Use Case
Compare AI search and research tools by source transparency, research workflow and verification needs. Features and access can change, so verify current vendor documentation before choosing.
11GEO / AI Visibility
Reddit and AI Search: How to Check Whether a Thread Was Cited
A careful guide to observing Reddit URLs in AI-search citations, separating visible retrieval from speculation about model training and ranking.
12Turning public community research into original content
From Reddit Research to Original Content: A Responsible Workflow
A practical process for learning from public Reddit discussions and creating original, attributed content without scraping private communities or promising AI citations.
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